Evaluating the Impact of Paid Media

After working in various enrollment management roles within higher education for over a decade, to be “on the other side” and see the true impact paid media can have on a university’s enrollment efforts, has been an eye opening experience. It has been such a rewarding experience to be able to both intimately understand the [...]

Championing Diversity in the Wake of SCOTUS Decisions

On June 29th, 2023, a ruling by the Supreme Court essentially ended the use of race-conscious admissions practices, also known as Affirmative Action. Affirmative Action was initiated in the 1960's to prohibit businesses that receive federal funding from intentionally using discriminatory processes and criteria to discriminate against African Americans during the hiring process. This eventually [...]

Why You Need a Paid Media Strategy for your Enrollment Marketing Campaign

As someone who worked in higher ed enrollment for over a decade, I’ve attended the NAGAP conference several times. It is one of my favorite conferences to attend, and arguably the most engaging and resourceful for graduate enrollment managers. This year, however, was different from any other year that I attended. This year I attended [...]