The Case for Including Cost in Ads

It's no secret that "cost" can sometimes feel like a four letter word in the higher ed space. Something we bury three pages deep on a program page under a pile of features and benefits to ensure the payoff justifies the price. I'm here to tell you that including cost in your ads doesn't have [...]

3 Tips for Welcome Email Campaigns

September is here, which means another new school year begins -- along with another recruitment season. With fall recruitment efforts in full swing, you can expect an influx of new leads from your various event registrations, student search efforts, and paid media campaigns. Now is the time to ask yourself, are your welcome emails up-to-date? [...]