Enrollment Marketing for Adult & Professional Learners
Purpose-built media and data solutions to improve performance and drive measurable enrollment outcomes for higher education institutions.
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Trusted by Leading Institutions
- ✓ Award-Winning Campaigns for Enrollment Growth
- ✓ Institutional Support Including Slate Platinum Access
- ✓ 200+ Degree and Non-Degree Programs Successfully Scaled
Purpose-Built for Higher Education
At Town Hall, we partner with higher ed institutions to translate marketing into measurable enrollment growth. Our team brings a full-funnel media and analytics strategy, powered by proprietary AI audience modeling and grounded in a deep understanding of today’s adult learners.
We don’t just optimize campaigns—we help institutions navigate the real complexity of enrollment marketing in a competitive, shifting landscape.
We Don’t Just Run Ads—We Help You Drive Enrollment
At Town Hall, we design media plans that reflect how adults really make decisions about education. Every campaign is designed to create momentum at the point of decision and to scale what works.
Strategy That Follows the Learner
We map your campaigns to the real steps adults take—from early research to applying and enrolling. Timing, sequencing, and message design are calibrated to how decisions are actually made.
Execution That’s Focused and Flexible
We run targeted campaigns across search, social, and programmatic platforms. Our team adjusts daily based on what the data says—always looking for ways to improve results without wasting time or money.
Measurement That Closes the Loop
We connect your marketing efforts to enrollment milestones using CRM-integrated attribution, offline conversion tracking, and predictive signal modeling—ensuring decisions are guided by outcomes, not guesses.
Creative That Anticipates, Not Just Informs
We develop creative with real people in mind—working professionals, career-changers, parents. Our assets and content are built to give them the answers they’re looking for and make your program or institution stand out for the right reasons.
Prospecting New Learners
Smarter Audience Targeting, Built for Higher Ed
Our campaigns are powered by our in-house, proprietary AI-driven platform designed exclusively for higher education. Unlike most tools that guess based on broad interests or rely solely on your CRM data, our platform uses real behavior—what adult learners search, click, and do—to find those most likely to apply and enroll.
Whether you’re launching a new program or scaling an existing one, this approach gives your campaigns a performance advantage—delivering higher-quality leads, stronger application rates, and measurable impact on enrollment outcomes. This isn’t an extra layer—it’s the foundation smart institutions are using to stay competitive.
What We Deliver
Full-funnel media, technology, and creative strategy—built to help you enroll more qualified learners.
We help higher education institutions solve real challenges: growing programs, improving performance, and building systems that support long-term success. Each capability is rooted in how adults make education decisions–and built to deliver results you can measure.
We create thoughtful, full-funnel plans based on your programs, timelines, and goals. From search to social to newer platforms, we focus on the channels that reach the right people at the right time–and adjust as we learn what’s working.
Through our in-house data platform, we analyze real behavior–not guesswork–to find the people most likely to enroll. We tailor strategies to each program and make sure your data is put to work.
Includes:
- Intent-based audience modeling using our proprietary, in-house platform
- Custom predictive segments based on learner behavior
- Use of your own data to sharpen targeting
- Program-level audience planning
We help you see how your marketing connects to real enrollment milestones. Whether you’re using Slate, Salesforce, HubSpot, or other platforms, we set up systems that track progress through the funnel–so you’re not just counting leads, you’re learning from them.
We create messaging and content that speaks directly to adult learners–clear, relevant, and helpful. Every asset is designed to reduce confusion and move people one step closer to enrolling.
Includes:
- Messaging frameworks
- Campaign ad production
- Landing page content
- Creative testing & iteration
We make sure your website and landing pages help people take action. We optimize the moments that matter—from first click to form submission.
Includes:
- UX and content audits
- Landing page design and build
- Conversion rate optimization (CRO)
- Site performance fixes
We give you the insight to make better decisions–and the data to back it up–whether you’re launching a new program or trying to grow an existing one. From audience profiles to market demand scans, we help you go to market with clarity.
We map the full prospective student journey—then build nurture flows, segmentation logic, and engagement strategies to keep them moving forward. Everything is tied back to what matters: enrollment readiness.
Proof in Practice
No two institutions are the same–but many face similar challenges: How do we reach the right students? How do we know what’s working? These case studies show how we’ve helped teams find clarity, focus their efforts, and grow with purpose.
Built for Higher Ed. Structured for Results.
Designed for institutions that demand more than just lead generation.
Traditional Enrollment Marketing Approach
The Town Hall Approach
Audience Targeting
Traditional Enrollment Marketing Approach
Relies on broad platform targeting or basic demographics
The Town Hall Aproach
Proprietary data platform models real learner intent across programs
Strategy Approach
Traditional Enrollment Marketing Approach
One-size-fits-all lead gen playbooks
The Town Hall Aproach
Purpose-built for higher ed, designed around the full enrollment lifecycle
Media Execution
Traditional Enrollment Marketing Approach
Limited channel expertise; often over-indexed on a single tactic
The Town Hall Aproach
Platform-agnostic media strategy across search, social, programmatic & more
Measurement & Attribution
Traditional Enrollment Marketing Approach
Tracks only top-funnel leads or form fills
The Town Hall Aproach
Integrated with application systems and CRM systems to track for real quality outcomes
Creative & Messaging
Traditional Enrollment Marketing Approach
Generic program ads that miss learner mindset
The Town Hall Aproach
Messaging systems mapped to adult learner behavior and decision points
Outcomes
Traditional Enrollment Marketing Approach
Focused on MQLs with limited connection to enrollment impact
The Town Hall Aproach
Built to improve cost per qualified lead and enrollment velocity
Stay Sharp with Town Hall Insights
Ideas, research, and roundtables for enrollment marketers building what’s next.
We’re not just performance marketers—we’re part of the higher ed marketing community. Through original webinars, research, and partner sessions, we bring institutions together to explore what’s working, what’s changing, and what’s next.
Attracting the Modern Adult Learner
With The Chronicle of Higher Education
How institutions can connect with working adults and career-changers in today’s landscape.
Media Mix Modeling for Enrollment Marketers
With Google
A practical look at how to implement MMM for smarter full-funnel measurement.
Reaching Niche Learners on Reddit
With Reddit Ads
How we’ve used Reddit’s signal-based targeting to find high-intent graduate prospects.
Want to get notified about upcoming sessions?
Drive Enrollment With Town Hall So Your Institution Can Thrive
We are the trusted marketing agency for higher education enrollment marketing.
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