Graduate enrollment leaders today are under increasing pressure to grow. But one of the most difficult truths in enrollment strategy is also one of the most important: Not every program can grow equally. In many institutions, growth expectations are applied evenly across the portfolio. But the graduate market rarely behaves that way. Some programs sit [...]
At first glance, tourism and enrollment marketing don’t exactly sit next to each other at the dinner table. One is tracking visitor flows, international sentiment, and leisure demand. The other is thinking about who applies, who enrolls, and how to build a strong cohort. Some of you may not know that Town Hall has a [...]
Today, most graduate enrollment teams are balancing very real constraints. Enrollment targets are increasing. Budgets are tightening. And global pressures are shifting, and quickly. The growth levers that institutions relied on for years are simply less reliable than they once were. At the same time, the domestic market has become more complex. Which means we [...]
Every January, the same emails land in my inbox. New year, new you, join now, lock in the deal, become part of our community. On and on. It’s especially loud in January in fitness and wellness. The language is always generous, welcoming, aspirational, a little earnest. Hey, you! You’re not just signing up for equipment [...]
Have you heard? Reddit is hot right now! Folks flocked to Reddit during the lockdown, searching for community and the platform’s growth has continued since then. According to Marketing Brew, Reddit’s user traffic is up 37% from last year, they are rolling out new tools regularly, their IPO made headlines, and they were even listed [...]
With almost daily headlines highlighting the continued decline in trust that people have in higher education, it’s no wonder higher ed administrators and faculty are feeling, at best, discouraged and, at worst, demoralized. For the record, this decline in trust is not limited to higher education. It cuts across almost every sector. And coming off [...]
Coming off of a decline in charitable giving in the U.S.* and with almost daily headlines highlighting the continued decline between Americans and institutions of all kinds, it’s no wonder that nonprofit professionals are feeling, at best, discouraged and, at worst, demoralized. However, for the record, this decline in trust is not limited to nonprofits. [...]
Did you miss Part 1 on common pain points and how they can be addressed? Read the first installment in this series here. Did you miss Part 2 on how each team contributes to the other’s success? Read the first installment in this series here. Every industry or organization has them – the two teams [...]
Did you miss Part 1? Read the first installment in the series here to learn about how admissions and marketing teams collaborate — common pain points between the two teams, what each team needs from the other, and how intentional partnership and communication between the two teams can drive collective success Every industry or organization [...]
I’m seeing an exciting trend amongst nonprofits. I’m seeing some nonprofits rethink how their social channels serve their organization. For years (dare I say decades?), most nonprofits have used their social channels as promotional vehicles–a scrolling billboard for whatever initiative, campaign, or event they need to promote. And for a while, this worked–which makes sense–this [...]