Graduate marketing has never been simple. But the environment in which prospective students discover and evaluate programs has changed dramatically. The traditional funnel (awareness, consideration, application) still exists. But the pathways through that funnel are far less linear. Prospective students today are discovering programs through: Search Professional communities Peer conversations Alumni content Online forums and [...]

One of the biggest barriers to graduate enrollment today isn’t awareness. It’s commitment. For many professionals, enrolling in a graduate program represents a major leap: financially, professionally, and personally. And in today’s environment, fewer people are comfortable making that leap all at once. Which is why pathways are becoming increasingly important. Smaller Commitments, Bigger Opportunities [...]

For years, graduate marketing relied on a familiar set of messages. Career advancement. Higher salaries. Professional networks. Those messages still matter. But today, they’re no longer enough. Across institutions, we’re seeing a clear shift: Prospective graduate students are more skeptical than they used to be. They’re asking harder questions about outcomes, cost, and the real-world [...]

Graduate enrollment leaders today are under increasing pressure to grow. But one of the most difficult truths in enrollment strategy is also one of the most important: Not every program can grow equally. In many institutions, growth expectations are applied evenly across the portfolio. But the graduate market rarely behaves that way. Some programs sit [...]

At first glance, tourism and enrollment marketing don’t exactly sit next to each other at the dinner table. One is tracking visitor flows, international sentiment, and leisure demand. The other is thinking about who applies, who enrolls, and how to build a strong cohort. Some of you may not know that Town Hall has a [...]

Today, most graduate enrollment teams are balancing very real constraints. Enrollment targets are increasing. Budgets are tightening. And global pressures are shifting, and quickly. The growth levers that institutions relied on for years are simply less reliable than they once were. At the same time, the domestic market has become more complex. Which means we [...]

Have you heard? Reddit is hot right now!  Folks flocked to Reddit during the lockdown, searching for community and the platform’s growth has continued since then. According to Marketing Brew, Reddit’s user traffic is up 37% from last year, they are rolling out new tools regularly, their IPO made headlines, and they were even listed [...]

With almost daily headlines highlighting the continued decline in trust that people have in higher education, it’s no wonder higher ed administrators and faculty are feeling, at best, discouraged and, at worst, demoralized. For the record, this decline in trust is not limited to higher education. It cuts across almost every sector. And coming off [...]