Meta has officially upped the ante in the race for "agentic" advertising by integrating Manus, an AI agent tool, directly into Ads Manager. Following a quiet $2 billion acquisition of the Singapore-based startup Butterfly Effect, Meta is signaling that the era of manual campaign toggling is nearing its end. Manus isn't just another chatbot; it [...]

1. Focus Area: Balancing Lead Volume & Lead Quality How are we currently measuring and distinguishing between lead quality and lead volume in our campaigns? What strategies are in place to ensure that we are not compromising lead quality as we scale up our lead generation efforts? How are we utilizing tools like automated or [...]

Every higher education marketer will tell you: the value of an enrollment has never been higher. What good is a lead generation campaign if quality leads don’t eventually choose your institution to continue their education? A key part of finding quality prospective students is efficient investment in upper-funnel campaigns. Quickly knowing how an ad or [...]