If you’re advertising on Meta today, your campaigns are being optimized by Andromeda — Meta’s machine learning system that determines which ads are shown, to whom, and at what cost. The key shift advertisers need to understand is this: performance is now driven less by precise manual targeting and more by the strength of your creative and [...]

This year’s UPCEA MEMS conference left me feeling both energized and humbled. First off, for those unfamiliar, UPCEA MEMS (MEMS = Marketing, Enrollment Management, and Student Success) is a national conference that brings together higher education leaders to share strategies, research, and innovations for attracting and supporting adult, graduate, and online students – exactly the [...]

Enrollment marketers are experiencing significant headwinds in the midst of planning for FY26. Many institutions are beginning to feel the impact of the enrollment cliff, federal funding shakeups are triggering uncertainty about budgets and student affordability, and there is more pressure than ever on graduate, adult, and online education programs to fill the gap.  As [...]