Strategic Marketing Considerations for an Online Program Launch

With nearly 60% of all postsecondary degree seekers in the US enrolled in some form of online educational offering in 2021(Forbes, 2023)  and over two thirds of colleges in the US adapting to meet the demand of online education by including online courses as of January 2023 (Higher Ed Dive, 2023), the challenge is now: [...]

Key Strategies to Reach International Adult Learners

According to the Institute of International Education “Open Doors” survey, the rate of international graduate student enrollment rose during the 2021-2022 school year by 17%. At this moment, higher education institutions have an opportunity, and a responsibility, to develop accessible marketing and communications towards a global audience - but, with such a large audience parameter, [...]