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Google Announces Journey Aware Bidding Beta

The days of finding workarounds to let the Google bidding algorithm know there’s more to the lead journey than just a form fill might be behind us. Google has announced a new bidding beta called Journey Aware Bidding, which takes into account the whole lead journey. Search campaigns using a Target CPA bid strategy will [...]

How AI is a Growing Factor for Adult Learners

We all know AI is changing the way consumers search and research online. For adult learners, it’s no different. A survey conducted by Search Influence and UPCEA highlights how institutions need to be proactive in planning for AI and understanding how it affects the journey to enrollment. One in three adult learners trusts AI for program research, [...]