Pending regulatory and shareholder approval, Nielsen is acquiring DoubleVerify at an estimated value of $2.15 billion. The global media measurement and audience intelligence firm, Nielsen, is bringing together audience, context and delivery quality through its combination with the verification provider DoubleVerify. Nielsen’s strength has traditionally been in traditional media, so this expands its digital capabilities [...]

Meta claims their AI products, such as Advantage+, maximize campaign performance through industry-leading AI, streamline ad creation and reduce manual work while continuing to reach advertisers’ goals with greater efficiency. AI is a part of all elements of the campaign creation process, from budget optimizations down to creative enhancements. Meta recently enhanced its ad retrieval [...]