Decoding the Stealth Applicant Journey

Did you know that about 80% of adult degree seekers today end up applying to a program without ever inquiring or reaching out to admissions?* This represents a staggering 300% increase over the past decade. For marketers, this raises a big question: how are we supposed to make smart, data-driven decisions when most applicants stay under the radar until they hit submit?

On Thursday, March 6 at 12pm EST, we hosted a lively conversation about the rise of stealth applicants among adult learners. We dove into questions like:

• • Why are more adult learners going stealth?
  • Besides privacy, what do these applicants really care about?
  • What info do stealth applicants find most helpful during their research?
  • How can you communicate effectively with them–even without an email address?
  • This is a topic that has been dominating conversation inside the agency, and we’re excited to open it up to all of you. Access the recording here.

Want to go deeper? Put some time on our calendars for a call today!

*EAB, 2024.