Decoding the Stealth Applicant Journey

Did you know that about 80% of adult degree seekers today end up applying to a program without ever inquiring or reaching out to admissions?* This represents a staggering 300% increase over the past decade. For marketers, this raises a big question: how are we supposed to make smart, data-driven decisions when most applicants stay under the radar until they hit submit?

Join us on Thursday, March 6 at 12pm EST for a lively conversation about the rise of stealth applicants among adult learners. We’ll dive into questions like:

• Why are more adult learners going stealth?
• Besides privacy, what do these applicants really care about?
• What info do stealth applicants find most helpful during their research?
• How can you communicate effectively with them–even without an email address?

This is a topic that has been dominating conversation inside the agency, and we’re excited to open it up to all of you! We hope you can join us.

*EAB, 2024.