Case Study

Anti Defamation League

We partnered with ADL to produce and promote their first-ever hybrid summit, Never Is Now 2022, bringing thousands of people together to show up and speak out against antisemitism and hate.

Many people gathered together for a protest.

The Challenge

ADL’s 2022 Never Is Now event was the first time since the pandemic that people were welcomed back to attend in-person. People from all around the world were invited to attend, this time virtually as well. We tapped into every strength, resource, and creative capability to bring this event to life.

What We Did

  • Campaign Development
  • Video Production
  • Hybrid Event Production
  • Media Planning & Buying
  • Website & UX

The Solution

This was the first time ADL offered a hybrid version of the NIN event. Our goal was to produce a seamless digital and IRL experience and drive engagement (and registration) around the world. To reach this goal, we developed messaging and a series of assets that amplified ADL’s unwavering mission to overcome antisemitism and hate through the power of community. These ads rallied support, drove registration, and set the stage for the big event.

We then produced the virtual event, worked closely with the Javits Center teams to make sure everything ran smoothly, and redesigned ADL’s website to provide an easily navigable digital experience for IRL and virtual guests.

ADL’s fight against antisemitism and hate is needed now more than ever before. Our efforts helped launch a truly impactful event and garner much-needed support.

The Impact

Never Is Now was a global success.


in-person registrants


virtual attendees




Nearly all 50 states