Case Study

Cooking Matters

Share Our Strength needed help organizing, positioning, and optimizing their impressive library of cooking tutorial content for their video series, Cooking Matters.

Parents and their child happily prepare a salad.

The Challenge

Share Our Strength came to us with over a hundred videos and a strong mission: help parents and caregivers develop sustainable cooking skills. Our goal was to turn their impressive catalog of content into a truly helpful, engaging, and easily navigable resource.

What We Did

  • Digital Strategy

The Solution

We started by immersing ourselves in the sheer breadth of content and looked for ways to organize and optimize. We created a long-term strategy deck that included a succinct naming structure and recommendations for future growth. We touched on best practices for thumbnails, tags, descriptions, playlists, and everything in between. 

We tapped into our expertise across all corners of the agency. Our dynamic team of designers, videographers, and editors executed our strategic plan across all content and produced a short series of new playlist trailers. 

The Impact

The result was a video library that made it easy and fun to create simple, affordable meals that would help our parents and caregivers make healthy food choices.