Girl Scouts of the USA
We partnered with Girl Scouts of the USA to help girls from across the country know that the 2023 National Convention was going to be the biggest, most fun, and most memorable Convention ever. And that for the first time, it was being held at Disney World.
We wanted to get girls and their families excited about a once-in-a-lifetime event, a chance to meet and connect with thousands of other girl scouts, learn new skills, and make lifelong friendships at the most wonderful place on Earth—Walt Disney World.
Girl Scouts of the USA wanted to create an interactive world for their upcoming event. We tapped into our imagination to create a new world for Girl Scouts of the USA and the people who love them.
What We Did
- Campaign Development
- Creative Production
Our goal was to turn the “Phenom by Girl Scouts” concept into a reality, backed by a unified visual identity, key art, brand story, tone of voice, and strategy that reached Girl Scouts of the USA’s current and new audiences.
We partnered with artists to create engaging, fun, and dynamic dreamscapes as a look into the girls’ futures. These interactive illustrated dreamscapes virtually expand for convention attendees to see themselves inside each illustration (AKA in the future).
We compiled all components into a thorough event branding style guide so Girl Scouts of the USA and the Walt Disney fabrication teams can further build a colorful, immersive environment.