Meals on Wheels America
Meals on Wheels America is on a mission to serve the millions of seniors across America who face the threat of hunger, depression, and isolation. Our goal was to develop a digital fundraising campaign that inspired a growing community of supporters.
We needed a way to increase Meals on Wheels America’s visibility and resources in order to meet the growing needs of seniors during the Covid-19 pandemic.
What We Did
- Fundraising Campaign
- Performance Analysis
- Creative Production
Our “Act Fast. Together.” campaign captured a real sense of urgency and importance. We highlighted compelling portraits of seniors who receive support from local Meals on Wheels America member organizations to tell a personal and affecting story. We rapidly deployed a social fundraising campaign that leveraged current consumer behavior to meet short-term development goals. We also introduced a red as a new brand color to create a sense of urgency and importance.
Our media strategy focused on targeting proven audiences while reaching new audiences. We broadened outreach by testing new demographics, specifically younger, active social media users who lean towards social causes.
It turns out people really wanted to act fast and together. We saw a passionate and urgent response to help seniors who were most affected by the isolation of the pandemic.
increase in donations
increase in monetary value across donations
increase in website visits