Case Study

No Kid Hungry

Nearly 9 million American children face hunger. No Kid Hungry is on a mission to change that. We partnered with the organization to amplify their 2022 Fall campaign and rally support, donations, and resources to feed children inside and outside of the classroom.

A smiling child who is missing his front teeth sitting at a school desk with a small carton of milk in front of him.

The Challenge

It was our goal to amplify NKH’s “Food is the Most Important School Supply” campaign as much as possible at the start of the school year, a key moment in the organization’s calendar and even bigger moment in children’s lives.

What We Did

  • Paid Media Strategy
  • Paid Media Execution

The Solution

We needed a way to engage NKH’s corporate partners, maximize outreach to current and existing audiences, and bring people together in order to make the campaign a success. The result was a comprehensive paid media strategy, strong campaign messaging, and engaging creative.

Our flighting plan was designed to boost posts from No Kid Hungry’s national social channels to their partners’ audiences on their preferred platforms to provide the best value across all audiences. We tailored content to the partner’s locale and desired audiences, driving highly qualified impressions and engagement and ensuring partner dollars were spent most effectively. 

The Impact

Our efforts drove strong participation and momentum during the campaign, rallying support behind an impactful cause.


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