Case Study

No Kid Hungry

No Kid Hungry saw a massive increase in need and audience engagement during the Covid-19 pandemic. We partnered with the organization to ensure children’s needs were met and new community members could effectively get involved to make a real difference in children’s lives.

Image of a woman and a young girl with masks posing for a photo in front of a school bus holding plastic bags of food distributed to them by No Kid Hungry

The Challenge

Daily impressions across No Kid Hungry’s social media channels increased from millions to billions in just a few weeks. We needed to rally this influx of support and increase No Kid Hungry’s impact during a particularly challenging time.

What We Did

  • Campaign Management
  • Social Strategy

The Solution

In just three days following the No Kid Hungry team’s call for support, we crafted and implemented community engagement guidelines and content schedules across Facebook, Twitter, and Instagram.

Our guidelines highlighted key campaigns including the celebrity-led #SaveWithStories campaign, Pepsi’s #GiveMealsGiveHope partnership, and the #AllInChallenge, rallied support behind service workers, provided much-needed information about how to get support and where to find service locations, stayed up to date on developing information about new policies and programs, and made sure to provide clear information about No Kid Hungry, related programs like SNAP, and the state of hunger in America during the pandemic and beyond.

The Impact

Our team has provided critical information, encouragement, and day-to-day (including nighttime and weekends) support to No Kid Hungry’s in-house social team. We’re proud to maintain record-level engagement across channels as the need for information and community.