Case Study

Services for the UnderServed

We partnered with S:US, one of New York City’s largest social service and housing organizations, to help champion their mission, grow their community, and improve the lives of New Yorkers along the way.

A man in a vest and collared shirt stands on a street corner in New York City.

The Challenge

This was the first time S:US ventured to tell its story and reach people directly. We needed a way to usher in an exciting new era for the storied organization. One that helped them adapt to the digital age and continue to improve the lives of New Yorkers.

What We Did

  • Campaign Development
  • Social Content
  • Video Production
  • Media Planning & Buying
  • Website & UX

The Solution

What resulted was a 360 campaign centered around a truly impactful hero video, featuring real New Yorkers, real stories, and real impact.

Time to put our creative into action. We drafted a social strategy that prioritized highly engaging, video-based content in order to expand S:US’s reach wherever possible.

Then, we focused our attention on S:US’s overall messaging. We created dedicated landing pages and updated existing content on their website so all users could have a seamless experience. We also improved existing email and CRM strategy to better meet S:US’s audience where they were.

We pulled everything together into a comprehensive style guide so that everything S:US does is guided by a strong, consistent story and cohesive visual identity.

The Impact

Our campaign exceeded our goals and helped bolster S:US’s community of supporters.


view rate on CTV


view rate on YouTube

Beyond the numbers, our efforts helped to amplify S:US important cause, generated a new wave of support, and connected New Yorkers with the resources they needed to find home.