Do You Really Need Paid Media?
As someone who worked in higher ed enrollment for over a decade, I’ve attended the NAGAP conference several times. It
Key Strategies to Reach International Adult Learners
According to the Institute of International Education “Open Doors” survey, the rate of international graduate student enrollment rose during the
The Case for Including Cost in Ads
It’s no secret that “cost” can sometimes feel like a four letter word in the higher ed space. Something we
3 Tips for Welcome Email Campaigns
September is here, which means another new school year begins — along with another recruitment season. With fall recruitment efforts