Meet the AI-Equipped Applicant
The enrollment journey has changed, and your marketing needs to catch up.
Today’s mid-career prospects aren’t waiting for your emails. They’re starting their search with ChatGPT, validating with Reddit, and comparing programs with a few quick prompts. If your message isn’t clear, consistent, and AI-aware, you’re already behind.
At Town Hall, we’ve taken a deep dive into the rise of the AI-equipped applicant—what they’re searching, where they’re showing up, and how institutions can respond. Our latest video series breaks down what this shift means for your marketing strategy and how to meet these applicants where they are.
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View our recent livestream event The AI-Equipped Applicant