Top 5 Ways to Up Your Organization’s Organic Social Game

When nonprofits, higher education institutions, and mission-driven brands come to us looking to improve their organic social media, they share some similar frustrations: Why is no one seeing the content we’ve worked so hard on? How do we find time for social posts when we’re so understaffed? We need more content, where do we get [...]

Meta Threads: An Exciting Social Media Update!

On July 5th, an important new social media app launched: Threads. Created by Instagram's parent company, Meta, 'Threads' is a social media platform where users will be able to publish shorts, posts, or updates that have 50 characters. (Meta’s version of Twitter). Though the platform is in its infancy, its connection to Instagram allows huge [...]

Should Your Organization Use Meta Subscriptions?

You might have heard about “Meta Verified,” or Meta’s new subscription offering that Zuckerberg describes as, “a subscription bundle on Instagram and Facebook that includes a verified badge, which authenticates your account with a government ID.” In addition to this authenticated verification system, this new service also includes proactive account protection, access to (human!) account [...]

How to Win on Social as a Nonprofit in 2023

“Discovery” Vertical Video Content It’s no secret that Instagram and TikTok’s algorithms favor high-quality, vertical video content targeted to a new audience. This type of content is being mimicked on YouTube Shorts, Facebook, and likely LinkedIn in the near future. Users are watching 1 billion hours of content daily on YouTube alone, and Zuckerberg noted [...]