Should Your Organization Use Meta Subscriptions?

You might have heard about “Meta Verified,” or Meta’s new subscription offering that Zuckerberg describes as, “a subscription bundle on Instagram and Facebook that includes a verified badge, which authenticates your account with a government ID.” In addition to this authenticated verification system, this new service also includes proactive account protection, access to (human!) account [...]

How to Win on Social as a Nonprofit in 2023

“Discovery” Vertical Video Content It’s no secret that Instagram and TikTok’s algorithms favor high-quality, vertical video content targeted to a new audience. This type of content is being mimicked on YouTube Shorts, Facebook, and likely LinkedIn in the near future. Users are watching 1 billion hours of content daily on YouTube alone, and Zuckerberg noted [...]