The Challenge Columbia University’s School of Professional Studies (SPS) offers the Narrative Medicine Master’s Program (NMED) and Certificate of Professional Achievement, two unique and highly specialized education opportunities that attract a diverse cohort, ranging from medical students to individuals with creative backgrounds. To create awareness and understanding of the program and its positive career impacts, [...]
The Challenge New York Law School is an independent institution located steps from the halls of power in Lower Manhattan and has been serving a non-traditional and diverse student population for more than 130 years. Forecasting declining enrollment rates for 2025 and beyond, NYLS engaged Town Hall to to mitigate this looming enrollment cliff and [...]
The Challenge The Master’s in Arts Management Program at Carnegie Mellon University’s Heinz College needed to increase the number of qualified domestic students applying to the program. Specifically, they needed to drive qualified leads and application starts from US-based prospects over a four-month period leading up to the application deadline. What We Did Paid Media [...]
The Challenge The Carnegie Mellon University Online Education Unit (CMU OEU) was formed in 2023 to provide advanced-level graduate certificates offered fully online. Our challenge is to drive qualified leads and applications amongst US-based prospects for their seven graduate certificates. These certificates are in niche AI and data science disciplines (i.e., 3D Bioprinting and AI [...]
The Challenge Since the beginning of our relationship with USD, the Health Care Informatics (HCI) media campaigns were consistently delivering a moderate number of leads per intake. However, we knew there was additional demand for this program that we were not yet capturing. What We Did Paid Media Strategy Paid Media Execution The Solution We [...]
The Challenge Increase Awareness for USD Online Offerings to Combat Competition Since 2020, the number of and availability of online education programs has exploded, leading to increased competition and consumer confusion around providers and course options. Town Hall has partnered with the University of San Diego’s Professional and Continuing Education team for several years, and [...]
The Challenge An Ivy League institution offering online certificate programs was seeing strong site traffic but a significant drop-off before enrollment. They needed a way to identify high-intent prospects earlier in the funnel and improve media efficiency across a growing portfolio of programs. What We Did Paid Media Strategy Paid Media Execution The Approach To [...]
The Challenge NYU Tandon School of Engineering needed to drive well-qualified leads for their new online programs aimed at attracting students with STEM and non-STEM experience and driving enrollment without increasing their existing paid media investment. What We Did Paid Media Strategy Paid Media Execution The Approach To capture additional impression share and establish Tandon [...]
The Challenge Oftentimes, when college ends, it feels like something is gone forever. We wanted to change that. How can we keep Columbia’s alumni, current students, educators, and everyone in between close, even after class is dismissed? What We Did Website & UX The Solution We created a dynamic, global platform for Columbia’s community to [...]
The Challenge We wanted to get girls and their families excited about a once-in-a-lifetime event, a chance to meet and connect with thousands of other girl scouts, learn new skills, and make lifelong friendships at the most wonderful place on Earth—Walt Disney World. Girl Scouts of the USA wanted to create an interactive world for [...]