NYU Tandon: Leveraging Offline Conversion Tracking to Improve Lead Quality

The Challenge NYU Tandon School of Engineering needed to drive well-qualified leads for their new online programs aimed at attracting students with STEM and non-STEM experience and driving enrollment without increasing their existing paid media investment. What We Did Paid Media Strategy Paid Media Execution The Approach To capture additional impression share and establish Tandon [...]

Columbia University: Highlighting Columbia’s global impact.

The Challenge Oftentimes, when college ends, it feels like something is gone forever. We wanted to change that. How can we keep Columbia’s alumni, current students, educators, and everyone in between close, even after class is dismissed? What We Did Website & UX The Solution We created a dynamic, global platform for Columbia’s community to [...]

Harvard Online: Elevating a legacy brand with a new creative direction.

The Challenge Harvard Online needed a strong brand voice and distinctive visual identity to help them break through the crowded online learning market. It was important that this new identity balance both their legacy and reputation as an institution of excellence in education with the values of accessibility, support, and community. What We Did Branding [...]

Columbia SPS: Launching TikTok for an Ivy League institution.

The Challenge Our goal was to help a storied university succeed on a new-to-them social media platform, highlight all that the Pre-College programs have to offer, and set the stage for future success.  What We Did Digital Strategy Social Strategy The Solution Our social media experts, creative team, and strategists came together to develop everything [...]

NYU Tandon: Engineering a new brand identity.

The Challenge NYU came to us to help create a distinct brand identity for their Digital Learning portfolio. They wanted to introduce their storied legacy to a larger audience and leverage the unique offerings to help them stand out within the NYU family. This new look and language would need to allow for flexibility to [...]

Columbia SPS: Creating future-minded surveys for potential Columbia students.

The Challenge Our goal was to get a better understanding of what Columbia SPS should prioritize in promoting their Pre-College program. We wanted to gather information that would help Columbia SPS’s team better reach prospective high school students and their parents where they are, backed by valuable user behavior data. What We Did Digital Strategy [...]